Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

by | Last Updated: Feb 4, 2023 | Brand Strategy, Customer Insights, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology

< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...
How To Get Real Customer Data Within Hours (Not Weeks or Months) That Will Improve Your Brand and Marketing Messages

How To Get Real Customer Data Within Hours (Not Weeks or Months) That Will Improve Your Brand and Marketing Messages

by | Last Updated: May 4, 2020 | Brand Strategy, Customer Research, Data, Data-Driven Branding, Marketing, Messaging

< Back to The Campfire When it comes to understanding how your customers think, there’s one universal truth that applies to every brand — you’re going to be wrong. You’re going to be wrong about their motivations. You’re going to be wrong about their preferences....