How to use differentiation to gain a competitive edge (and survive) in 2026
< Back to The Campfire Differentiation has always been a cornerstone of brand and marketing. But the deeper we go into this new era of tech and AI the more your ability to differentiate becomes a true survival skill. With so many areas of work being enhanced,...
How to Maximize Growth Within the Positioning Hourglass
< Back to The Campfire Your approach and mindset about positioning needs to evolve as your business grows. To maximize growth you may need to speed up, or slow down through the positioning hourglass. The positioning hourglass is a mental model to visualize the...
Branding Research: How To Do It And What Business Leaders Believe About Using It
< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece) When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
