Positioning Archives - Page 5 of 8

Find Out What Your Target Customers Did Before They Found Your Brand

by Clay Ostrom | Last Updated: Jul 20, 2020 | Customer Insights, Customers, Jobs To Be Done, Positioning, Psychology

< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...

Marketing Messages Teardown and Survey Results for Superhuman (The Email App)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Data, Marketing, Marketing Messages Insights, Messaging, Positioning

< Back to The Campfire This article was featured in the October 2019 issue of Foundr Magazine(click to view the piece) With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be...

The 6 Biggest Misconceptions We Hear About Brand Strategy

by Clay Ostrom | Last Updated: Jul 30, 2019 | Brand Strategy, Positioning, Strategy

< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...

How To Find Your Brand’s Position With A Competitive Landscape Map

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Strategy

< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand positioning strategy. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise,...

Why Your Brand’s Logo Is The Last Thing You Should Worry About

by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Brand Visual Identity, Marketing, Positioning, Strategy, Visual Identity

< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...

4 Signals That Your Brand Is In Poor Health

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Implementing Your Brand, Marketing, Positioning, Strategy

< Back to The Campfire Evaluating the health of your brand can be a tricky thing. To start, you have to define the role brand plays for your business. Your brand is a relationship between your business and your customers. The two halves of that relationship are:...