Find Out What Your Target Customers Did Before They Found Your Brand
< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...
Marketing Messages Teardown and Survey Results for Superhuman (The Email App)
< Back to The Campfire This article was featured in the October 2019 issue of Foundr Magazine(click to view the piece) With all the noise and smoke in the startup world, a strong brand is critical to capture your audience’s attention. And for a brand to be...
The 6 Biggest Misconceptions We Hear About Brand Strategy
< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...
How To Find Your Brand’s Position With A Competitive Landscape Map
< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand positioning strategy. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise,...
