5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)
< Back to The Campfire We know that a clear brand positioning strategy is critical to differentiate your business in the mind’s of your customers. And while your positioning should highlight what makes your brand great, it’s also a valuable tool to identify...
Analysis And Examples Of All Fortune 100 Companies’ Brand Messaging For COVID-19
< Back to The Campfire Over a month has passed since the United States went into lockdown as a result of COVID-19. The impact it’s had on our personal and professional lives has been massive. And it’s forced every business to face some big questions on how they’ll...
