How Brand Extension Can Spark Growth And Strengthen Your Strategy
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...
How To Write Brand Core Values That Your Team Remembers And Rallies Around
< Back to The Campfire Of all the pieces that make up a brand’s big picture strategy, Core Values have the biggest impact on day-to-day operations. As shown in our framework below, Purpose, Vision, and Mission define and guide a brand’s path forward on...
Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness
< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....
Map & Fire Named A Top Branding Agency In Los Angeles And California In 2021 By Clutch
< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...
