Positioning Archives - Page 4 of 8

How To Give Your Brand A Sharp Point Of View Like HEY (The Email App)

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Customers, Elements of Value, Jobs To Be Done, Positioning

< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...

What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Marketing, Messaging, Positioning

< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept: The clarity of your brand positioning strategy Your ability to communicate that positioning to customers The reason your...

5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Marketing, Marketing Messages Insights, Messaging, Positioning, Strategy, Writing

< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your key messages have to summarize the entire essence of what your brand provides. In our normal lives, we never communicate...

How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Industry Trends, Messaging, Positioning, Startups

< Back to The Campfire This article was featured in the March 2020 issue of Foundr Magazine(click to view the piece) No matter how great your product or service is or how much funding you have, every brand starts at zero when it comes to their audience. Zero...

What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Customers, Marketing, Positioning

< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question: What is a brand? If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving on...

Find Out What Your Target Customers Did Before They Found Your Brand

by Clay Ostrom | Last Updated: Jul 20, 2020 | Customer Insights, Customers, Jobs To Be Done, Positioning, Psychology

< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...