Why AI has become a leading cause of positioning blur
< Back to The Campfire “Enhance workplace productivity with AI” “The #1 AI work management platform” “The new age of customer service is AI-first” If you saw those headlines on their own it would be tricky to figure out what kind of product they’re marketing…and it...
Find out exactly where your brand can win with SmokeLadder
< Back to The Campfire Positioning and messaging analysis of Hubspot versus Folloze using SmokeLadder One of the most important things you need to figure out in terms of your positioning is where you can win in the market. In this video, I’m going to use our...
Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?
< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives. The logic here is that...
How To Write Key Messages That Use Your Customer’s Own Words
< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...
