Marketing Archives - Page 2 of 10

One Simple Truth About How Customers Think That Will Make Your Marketing Stronger

by Clay Ostrom | Last Updated: Mar 26, 2022 | Jobs To Be Done, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...

3 Things To Consider Before You Redesign Your Brand’s Logo

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Marketing, Teardown, Visual Identity

< Back to The Campfire This article was featured in the May 2021 issue of Foundr Magazine(click to view the piece) A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand...

How To Write A Headline For Your Website That Inspires Action

by Clay Ostrom | Last Updated: Dec 7, 2020 | Customers, Marketing, Messaging, Psychology, Website

< Back to The Campfire “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”- Copywriter and Author, Eugene Schwartz Of all the ways your brand expresses its value to connect with customers, there are...

5 Ways To Build An Authentic Brand (Even If You’re Small) Like Fire Department Coffee

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Content Strategy, Core Values, Marketing, Messaging

< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece) When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning...

31 Small(ish) Brands That Pack A Big Punch Of Marketing Inspiration

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Marketing, Messaging, Positioning, Startups, Website

< Back to The Campfire When developing a brand it’s easy to find yourself trapped in a mental bubble. You live and breathe your business every day, and as a result tend to lose perspective on the work. This can lead to writer’s block for your messaging, designer’s...

Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customer Insights, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology

< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...