One Simple Truth About How Customers Think That Will Make Your Marketing Stronger
< Back to The Campfire The most dangerous misconception that founders and marketers can have is the belief that anyone, including their most loyal customers, care about their product or service. It’s an easy trap to fall into because we’re obsessed with our own...
5 Quick Questions To Audit And Upgrade Your Key Marketing Messages
< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your key messages have to summarize the entire essence of what your brand provides. In our normal lives, we never communicate...
The 6 Biggest Misconceptions We Hear About Brand Strategy
< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...
How To Find Your Brand’s Position With A Competitive Landscape Map
< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand positioning strategy. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise,...
