5 Quick Questions To Audit And Upgrade Your Key Marketing Messages
< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your key messages have to summarize the entire essence of what your brand provides. In our normal lives, we never communicate...
The 6 Biggest Misconceptions We Hear About Brand Strategy
< Back to The Campfire One of the most memorable conversations I’ve ever had with a founder came from a brand strategy workshop we ran a few years ago. We asked an open-ended question to the group: “Why haven’t you worked on your brand strategy in the past?”A woman...
How To Find Your Brand’s Position With A Competitive Landscape Map
< Back to The Campfire The right visual can be a huge asset to quickly convey information about your brand positioning strategy. Whether it’s to align your internal team, present to customers, or pitch to investors, a competitive landscape map tells a concise,...
Why Your Brand’s Logo Is The Last Thing You Should Worry About
< Back to The Campfire (All logo images via Branded In Memory from Signs.com)The phrase “your brand is not your logo” has been around for years. It’s a simple idea that helps shake a common misconception. It pushes people to expand their understanding of what a...
