Psychology Archives - Page 4 of 5

Is Camping Ready For Disruption? A 10X Teardown of Tentrr

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Teardowns, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy, Teardown

< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...

Why A Quiz Can Give Unique Insights On How Your Customers Think

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Data, Marketing, Psychology, Startups, Strategy

< Back to The Campfire As business owners, we all make assumptions about how our customers think and feel. But when those assumptions are wrong, customers will struggle to see the value of our offering.To validate our assumptions, we do things like:Talk to...

How to Find The Painkiller in Your Vitamin Business

by Clay Ostrom | Last Updated: Apr 5, 2019 | Customers, Jobs To Be Done, Positioning, Psychology, Startups

< Back to The Campfire There’s a well known idea that you can classify any business into one of two camps: Vitamin or Painkiller. Vitamins provide long term benefits. They’re an investment that will help you make progress on larger goals. Unfortunately, the delay...

Why Your Brand Could Fail If You Don’t Write Things Down

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Entrepreneurship, Experiments, Psychology, Writing

< Back to The Campfire When it comes to business decisions, relying on your memory could be fatal.I track my time at work with a tool called Harvest. It’s super simple to use. Every day I log how long I worked on different tasks for each of my projects. The data is...

One Phrase That Can Crush, Motivate, and Free Your Business

by Clay Ostrom | Last Updated: Apr 5, 2019 | Content Strategy, Entrepreneurship, Psychology, Startups

< Back to The Campfire If I told you that “nobody cares” about your business how would you react? What’s the feeling you get in your gut when you hear that?When we hear “nobody cares” we’re inclined to first interpret it as a reflection on ourselves:My idea is...

How To Use Your Positioning To Plant A Flag In Your Customer’s Brain

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Entrepreneurship, Marketing, Positioning, Psychology, Startups, Strategy

< Back to The Campfire Over the past several years, I’ve had the opportunity to provide mentorship to college students at USC through the school’s entrepreneurship program. As I work with these students on their first business ideas, there’s a question I ask in...