Psychology Archives - Page 5 of 5

What (And How) Your Customers Really Think About Your Brand’s Pricing

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Customers, Marketing, Positioning, Psychology, Sales, Strategy

< Back to The Campfire To attract and convert customers for your business, it’s important to understand how they think about the price of your offering. There are lots of factors around price that influence a customer’s decision to make a purchase. Some of those...

Feels Versus Features: Which Brand’s Phone Has the Best Messaging And Marketing?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Competition, Customers, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire At this point, we’ve been fully saturated with content about the latest batch of phones. We’ve seen the presentations, read the articles, watched the videos, and listened to the podcasts. The product features have been dissected and folks...

How Long Can You Hold Your Breath As An Entrepreneur?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Leadership, Productivity, Psychology, Startups

< Back to The Campfire Finding out what you’re capable of when discomfort kicks in.A while back during a California heatwave, my wife and son and I took a weekend getaway to stay at a hotel with a pool. The plan was to stay as cool and submerged as possible.In the...

What I Learned About Our Content By Publishing The Same Blog Article Twice

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Entrepreneurship, Psychology, Strategy, Writing

< Back to The Campfire As someone whose writing is focused mainly around my work — in particular, topics like entrepreneurship, strategy, and psychology — I’m a little obsessed with learning which types of articles generate interest and why. It’s a mostly healthy...

Here’s Why You Can’t Read Your Brand’s Label From Inside The Bottle

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Leadership, Psychology, Startups, Strategy

< Back to The Campfire One of the best parts of my job as a brand strategy consultant is helping founders and marketing leaders get new perspective on the challenges and goals they’re tackling.Gathering information at the start of a brand strategy project is like...

How Cognitive Biases Affect Your Ability To Build A Strong Brand

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Marketing, Psychology, Strategy

< Back to The Campfire Our brains are frighteningly good at deceiving us. Luckily, in our day-to-day lives we’re allowed to make dumb decisions every once in awhile. But in your work, especially if you run a business, the bad decisions that result from your brain’s...