Marketing Archives - Page 3 of 10

What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Marketing, Messaging, Positioning

< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept: The clarity of your brand positioning strategy Your ability to communicate that positioning to customers The reason your...

5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Marketing, Marketing Messages Insights, Messaging, Positioning, Strategy, Writing

< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your key messages have to summarize the entire essence of what your brand provides. In our normal lives, we never communicate...

Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Core Purpose, Core Values, COVID-19, Customers, Leadership, Marketing

< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...

We Analyzed Emails From 97 Brands In Response To COVID-19. This Is What We Learned.

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership, Marketing

< Back to The Campfire The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat. This battle has tested, and will continue to test, our ability to work as a...

How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Data, Data-Driven Branding, Marketing, Storytelling

< Back to The Campfire This article was featured in the May 2020 issue of Foundr Magazine(click to view the piece) Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even...

How To Get Real Customer Data Within Hours (Not Weeks or Months) That Will Improve Your Brand and Marketing Messages

by Clay Ostrom | Last Updated: May 4, 2020 | Brand Strategy, Customer Research, Data, Data-Driven Branding, Marketing, Messaging

< Back to The Campfire When it comes to understanding how your customers think, there’s one universal truth that applies to every brand — you’re going to be wrong. You’re going to be wrong about their motivations. You’re going to be wrong about their preferences....