by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Strategy, Building Your Brand, Customers, Elements of Value, Strategy, Videos
< Back to The Campfire Full Transcription How well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...
by Clay Ostrom | Last Updated: Jul 11, 2021 | Elements of Value, Teardown, Videos
< Back to The Campfire Full TranscriptionThere’s a product out there that everybody’s used but might be slightly embarrassed to talk about; toilet paper. The company Tushy is looking to disrupt this industry. So, let’s see how well their position...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Teardowns, Elements of Value, Marketing, Teardown, Videos
< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...
by Clay Ostrom | Last Updated: Mar 26, 2022 | Brand Teardowns, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy, Teardown
< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...
by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Elements of Value, Jobs To Be Done, Marketing, Strategy, Teardown
< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
