Why Small Brand Changes Can Create Angry Customers (See, Wordle)
< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...
5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
How Brand Extension Can Spark Growth And Strengthen Your Strategy
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...
How To Write Brand Core Values That Your Team Remembers And Rallies Around
< Back to The Campfire Of all the pieces that make up a brand’s big picture strategy, Core Values have the biggest impact on day-to-day operations. As shown in our framework below, Purpose, Vision, and Mission define and guide a brand’s path forward on...
