How To Give Your Brand A Sharp Point Of View Like HEY (The Email App)
< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...
Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs
< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...
What Top Chef’s Restaurant War Pitches Can Teach Us About Brand Positioning
< Back to The Campfire It’s not overstating things to say that the success of your business largely hinges on two aspects of the same concept: The clarity of your brand positioning strategy Your ability to communicate that positioning to customers The reason your...
