The Lean Strategy Field Guide

Free resources to help you get the most out of your business.

Click on any of the 7 sections below to access additional free resources to help you complete your Lean Strategy worksheets or simply to learn more on a particular topic.

 

1. Purpose

 

In a big picture sense, where is your business headed and how will you get there?

Topics Include:

  • Core Purpose
  • Vision Statement
  • Core Values
  • Goals and Objectives

 

2. Customers

 

How well do you really know your customers’ needs and priorities?

Topics Include:

  • Target Customer
  • Jobs to be Done
  • Job Stories
  • Elements of Value

 

3. COMPETITION

 

Does your company own a unique strategic position compared to your competitors?

Topics Include:

  • Competitive Set
  • Competitive Landscape
  • Strategy Canvas
  • Competitive Analysis

 

4. Offering

 

Do you meet your customers’ most important needs in a unique way?

Topics Include:

  • Capabilities
  • Unique Value Proposition
  • Problem / Solution Fit
  • Value Chain

 

5. Brand

 

Do your customers (and your team) know exactly what you stand for?

Topics Include:

  • Mission and Positioning
  • Tone of Voice
  • Brand Archetypes
  • Brand Identity

 

6. Marketing

 

Are you connecting with your target customers by tapping into their emotions?

Topics Include:

  • Keywords
  • Key Messages
  • Content Strategy
  • Social Media Strategy

 

7. Practice

 

Do you use experiments and metrics to actively grow and improve your business?

Topics Include:

  • Lean Experiments
  • Validated Learning
  • Time Boxing
  • Where to Start

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