Lululemon Branding Strategy and Marketing Case Study
Analysis and examples of Lululemon’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Fashionable Athletic Wear Consumers
Primary Need (Job To Be Done)
Get athleisure clothing that’s comfortable for workouts and day-to-day life
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Wear clothes that are comfortable for working out and lounging around
Confidence that my clothes work well and show my body the way I want it to be seen
Feel I’m part of a community who invest in themselves both around health and image
Nike, Under Armour, Athleta, Adidas, Puma, New Balance, Outdoor Voices
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