Ikea Branding Strategy and Marketing Case Study
Analysis and examples of Ikea’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Home and Garden
Budget Home Shoppers
Primary Need (Job To Be Done)
Furnish my home with goods that are fashionable but affordable
Brand Visual Identity & Content
Primary Brand Colors
- Noto IKEA
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Ability to furnish everything I need in my home at one single shopping location
Access to modern and trendy design aesthetics at extremely affordable pricepoints
Consistent, well thought out assembly instructions to get new furniture ready to use quickly
Target, Wayfair, Amazon, Lowe’s, Home Depot, Ashley Furniture, Cost Plus World Market, Floyd
Get Help Growing Your Brand
Free Brand & Marketing Workbook
Get immediate access to our 10 page workbook to help you define your Core Purpose, Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Messaging, and more!
Thank You! If you use gmail, click the button to Confirm Your Email, Otherwise just check your inbox for a confirmation email (check spam too!). Once you confirm, you'll receive the workbook!
Hands-on Brand Strategy Help
Transform your best business thinking into an actionable, shareable, growth-oriented guide. Click below to learn about the Brand Guidebook process.