Ikea Branding Strategy and Marketing Case Study
Analysis and examples of Ikea’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Home and Garden
Budget Home Shoppers
Primary Need (Job To Be Done)
Furnish my home with goods that are fashionable but affordable
Brand Visual Identity & Content
Primary Brand Colors
- Noto IKEA
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Ability to furnish everything I need in my home at one single shopping location
Access to modern and trendy design aesthetics at extremely affordable pricepoints
Consistent, well thought out assembly instructions to get new furniture ready to use quickly
Target, Wayfair, Amazon, Lowe’s, Home Depot, Ashley Furniture, Cost Plus World Market, Floyd
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