Netflix Branding Strategy and Marketing Case Study
Analysis and examples of Netflix’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
Movie & TV Fan
Primary Need (Job To Be Done)
Access new and classic movie and TV content no matter where I am
Brand Visual Identity & Content
Primary Brand Colors
- Netflix Sans
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Immediate access to movies and TV shows available across any device I use
Ability to discover new content for entertainment, distraction, and informational purposes
A source of connection, discussion, and activity between family and friends
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