Netflix Branding Strategy and Marketing Case Study
Analysis and examples of Netflix’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
Movie & TV Fan
Primary Need (Job To Be Done)
Access new and classic movie and TV content no matter where I am
Brand Visual Identity & Content
Primary Brand Colors
- Netflix Sans
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Immediate access to movies and TV shows available across any device I use
Ability to discover new content for entertainment, distraction, and informational purposes
A source of connection, discussion, and activity between family and friends
Get Help Growing Your Brand
Free Brand & Marketing Workbook
Get immediate access to our 10 page workbook to help you define your Core Purpose, Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Messaging, and more!
Hands-on Brand Strategy Help
Transform your best business thinking into an actionable, shareable, growth-oriented guide. Click below to learn about the Brand Guidebook process.