Spotify Branding Strategy and Marketing Case Study
Analysis and examples of Spotify’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
Music & Audio Content Fan
Primary Need (Job To Be Done)
Access all my favorite music and audio content no matter what device I’m using
Brand Visual Identity & Content
Primary Brand Colors
- Spotify Circular
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Immediate access to all the music and audio content I enjoy in one location
Easy way to share music with others to build personal connections and feel a sense of belonging
Source for discovering new music and audio content to expand my interests and enjoyment
Get Help Growing Your Brand
Free Brand & Marketing Workbook
Get immediate access to our 10 page workbook to help you define your Core Purpose, Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Messaging, and more!
Hands-on Brand Strategy Help
Transform your best business thinking into an actionable, shareable, growth-oriented guide. Click below to learn about the Brand Guidebook process.