Spotify Branding Strategy and Marketing Case Study
Analysis and examples of Spotify’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Brand Overview
Category
- Entertainment & Media
- Streaming
Business Type
Software Service
Website
Customers
Target Customer
Music & Audio Content Fan
Primary Need (Job To Be Done)
Access all my favorite music and audio content no matter what device I’m using
Brand Visual Identity & Content
Primary Brand Colors
#1ED760
#ffffff
Brand Typefaces
- Spotify Circular
Hero Content
Hero Content Type
Illustration
Content Features People
Yes
Brand Messaging
Key Messages
Benefit or Feature Focus
Benefit
Tone of Voice
Brand Positioning (Elements of Value)
Aspirational
Affiliation & Belonging
Emotional
Fun & Entertainment
Functional
Variety
Simplifies
Integrates
Brand Benefits
Benefit #1
Immediate access to all the music and audio content I enjoy in one location
Benefit #2
Easy way to share music with others to build personal connections and feel a sense of belonging
Benefit #3
Source for discovering new music and audio content to expand my interests and enjoyment
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