Strategy Archives - Page 2 of 10

Which Key Messaging Strategy Is Right For Your Brand: Value Or Differentiation?

by Clay Ostrom | Last Updated: Jun 9, 2023 | Brand Strategy, Customers, Marketing, Messaging, Strategy

< Back to The Campfire There’s a well discussed idea in branding that key messages should focus on the customer benefits of an offering rather than its features. In other words, the lead message centers on the value the customer receives. The logic here is that...

How To Write Key Messages That Use Your Customer’s Own Words

by Clay Ostrom | Last Updated: Jan 14, 2023 | Customers, Marketing Messages Insights, Messaging, Positioning, Strategy

< Back to The Campfire The ultimate goal for your key messages is to align your brand’s unique value with the needs of your customers. And do it in a way customers can easily understand. You can think of key messages as the first introduction a person gets to your...

How Brand Extension Can Spark Growth And Strengthen Your Strategy

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customers, Positioning, Strategy

< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...

Competitive Positioning: How To Make Your Brand Stand Out In A Sea Of Sameness

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Positioning, Positioning Insights, Psychology, Strategy

< Back to The Campfire When it comes to taking risks, we’re wired to believe in the saying “there’s safety in numbers”. In other words, if we’re surrounded by others doing the same thing, literally or figuratively, we believe nothing bad is likely to happen to us....

Map & Fire Named A Top Branding Agency In Los Angeles And California In 2021 By Clutch

by Clay Ostrom | Last Updated: Nov 24, 2022 | Brand Strategy, Marketing, Sales, Strategy

< Back to The Campfire Branding and marketing work is a living, breathing process. As long as your business continues to grow, your brand needs to evolve, too. But just because there’s no ultimate peak to reach or finish line to cross with that work doesn’t mean...

Brand Love: 6 Ways To Get Customers To Fall In Love With Your Business

by Clay Ostrom | Last Updated: Jul 11, 2021 | Brand Strategy, Core Values, Customers, Marketing, Strategy

< Back to The Campfire While most of us can relate to what it’s like to fall in love with another person, we may not be great at articulating the process of it. It’s more of a feeling or an experience. But even if we can’t always put our finger on how it happens,...