Two Key Ideas That Will Make Your Marketing Ads More Effective
< Back to The Campfire The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. This is a huge shift for lots of businesses. It opens up a marketing channel they...
How To Find The Peaks, Pits, and Potholes In Your Brand
< Back to The Campfire One of the biggest traps for a brand is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers will only engage with us if we satisfy all their needs at a high level. The truth though is that to create...
Why Indecision Is A Black Hole That Can Consume Your Business
< Back to The Campfire Even if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and even a little frightening about an object with a gravitational pull so strong that nothing can escape it....
Why The Words “For Customers” Make Good Marketing Messages Great
< Back to The Campfire When it comes to key messages, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question. “What we do” If you can provide a clear answer...
