The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...
How To Avoid Falling Into Brand Positioning Traps Like Quibi (The Streaming Platform)
< Back to The Campfire We know that a clear brand positioning strategy is critical to differentiate your business in the mind’s of your customers. And while your positioning should highlight what makes your brand great, it’s also a valuable tool to identify...
How To Give Your Brand A Sharp Point Of View Like HEY (The Email App)
< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...
Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs
< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...
