Map and Fire
  • Services
    • Customer & Market Research
    • Brand Strategy
    • Copy, Design, Naming
  • Work
  • Content Hub
  • About
  • Contact
Select Page
5 Ways To Build An Authentic Brand (Even If You’re Small) Like Fire Department Coffee

5 Ways To Build An Authentic Brand (Even If You’re Small) Like Fire Department Coffee

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Content Strategy, Core Values, Marketing, Messaging

< Back to The Campfire This article was featured in the February 2021 issue of Foundr Magazine(click to view the piece)   When your brand is young and growing, it’s easy to feel limited by what you don’t have — budget, people, resources. Instead, by leaning...
How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)

How To Launch A Brand With A Big Impact Like Canoo (The Electric Car Subscription Company)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Industry Trends, Messaging, Positioning, Startups

< Back to The Campfire This article was featured in the March 2020 issue of Foundr Magazine(click to view the piece)   No matter how great your product or service is or how much funding you have, every brand starts at zero when it comes to their audience. Zero...
What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.

What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Customers, Marketing, Positioning

< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question: What is a brand? If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving on...
The Secret To Elevating Your Brand’s Creative? Constraints.

The Secret To Elevating Your Brand’s Creative? Constraints.

by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Building Your Brand, Messaging, Visual Identity

< Back to The Campfire Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to...
Create a Unique Brand Using The Elements of Value

Create a Unique Brand Using The Elements of Value

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Building Your Brand, Customers, Elements of Value, Strategy, Videos

< Back to The Campfire Full Transcription How well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...

Field Guide Navigation

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

About

Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

Clutch Top Branding Agency Award
Top Branding and Customer Research Agency in Los Angeles and California

Branding Services

  • Customer & Market Research
  • Brand Strategy
  • Copy, Design, Naming

Brand Resources

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

Follow Us

Get access to bite-sized brand and marketing strategy content right on your phone.

Follow our Instagram:

Copyright 2015 - 2019, Map & Fire | Handcrafted in Los Angeles

Free Branding and Marketing Workbook

Get a 10 page workbook on Purpose, Vision, and Values. Plus resources for Archetypes, Tone, Messaging, and more.

Check your email to confirm your address and receive your workbook!

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies.