Writing Archives - Map and Fire

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

by Clay Ostrom | Last Updated: Nov 18, 2024 | Brand Archetypes, Brand Strategy, Marketing, Messaging, Psychology, Strategy, Writing

< Back to The Campfire At Map & Fire, we define a brand as a relationship between your company and your customers. The challenge is that a relationship is an abstract concept. This makes creating an authentic voice for a brand a tricky thing to wrap your head...

5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Marketing, Marketing Messages Insights, Messaging, Positioning, Strategy, Writing

< Back to The Campfire There’s a reason why writing effective marketing messages is so hard. Within the span of a couple short sentences your key messages have to summarize the entire essence of what your brand provides. In our normal lives, we never communicate...

Why Your Brand Could Fail If You Don’t Write Things Down

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Entrepreneurship, Experiments, Psychology, Writing

< Back to The Campfire When it comes to business decisions, relying on your memory could be fatal.I track my time at work with a tool called Harvest. It’s super simple to use. Every day I log how long I worked on different tasks for each of my projects. The data is...

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Marketing, Strategy, Tone Of Voice Insights, Writing

< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...

What I Learned About Our Content By Publishing The Same Blog Article Twice

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Entrepreneurship, Psychology, Strategy, Writing

< Back to The Campfire As someone whose writing is focused mainly around my work — in particular, topics like entrepreneurship, strategy, and psychology — I’m a little obsessed with learning which types of articles generate interest and why. It’s a mostly healthy...

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

5 Quick Questions To Audit And Upgrade Your Key Marketing Messages

Why Your Brand Could Fail If You Don’t Write Things Down

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

What I Learned About Our Content By Publishing The Same Blog Article Twice

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