Psychology Archives - Page 2 of 5

Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customer Insights, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology

< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...

4 Research Insights On How To Tell Better Stories With Brand Imagery

by Clay Ostrom | Last Updated: Sep 10, 2023 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX

< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the unique value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of...

5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

by Clay Ostrom | Last Updated: Feb 4, 2023 | Content Strategy Insights, Customers, Messaging, Psychology, Website

< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking. The customer is willing to give your business a few precious seconds of attention. Within this tiny window, you need to communicate the...

How To Create Effective Key Marketing Messages With The 4 Forces That Drive Customer Decisions

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customers, Marketing, Messaging, Psychology

< Back to The Campfire The purpose of your key marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve....

How Your Brand Can Benefit From Having A Sense Of Humor

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Marketing, Psychology, Tone Of Voice Insights

< Back to The Campfire If you ask someone for their ideal qualities in a significant other or friend, a sense of humor is almost always near the top of the list. And there’s a good reason why humor gets a shoutout alongside key traits like honesty and empathy....

Find Out What Your Target Customers Did Before They Found Your Brand

by Clay Ostrom | Last Updated: Jul 20, 2020 | Customer Insights, Customers, Jobs To Be Done, Positioning, Psychology

< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...