How to use differentiation to gain a competitive edge (and survive) in 2026
< Back to The Campfire Differentiation has always been a cornerstone of brand and marketing. But the deeper we go into this new era of tech and AI the more your ability to differentiate becomes a true survival skill. With so many areas of work being enhanced,...
5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader
< Back to The Campfire It’s easy to look at the success of a market leader in your category and consider “borrowing” some of their approach. But as a smaller, challenger brand this is the last thing you should ever do. Again, the temptation is obvious. By...
How to Maximize Growth Within the Positioning Hourglass
< Back to The Campfire Your approach and mindset about positioning needs to evolve as your business grows. To maximize growth you may need to speed up, or slow down through the positioning hourglass. The positioning hourglass is a mental model to visualize the...
10 Point Checklist to Clearly Communicate Your Positioning
< Back to The Campfire Creating truly differentiated positioning for your brand isn’t easy. It requires a deep understanding of your customers and competitive market, and then aligning that with the unique strengths of your products, services, and operations. If...
