Marketing Archives - Page 8 of 10

How To Use Your Positioning To Plant A Flag In Your Customer’s Brain

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Entrepreneurship, Marketing, Positioning, Psychology, Startups, Strategy

< Back to The Campfire Over the past several years, I’ve had the opportunity to provide mentorship to college students at USC through the school’s entrepreneurship program. As I work with these students on their first business ideas, there’s a question I ask in...

How to Make Your Product Better Than Doing Nothing

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Think Pieces, Customers, Entrepreneurship, Jobs To Be Done, Marketing, Startups

< Back to The Campfire With all the different flavors of competition your business is up against, there’s a sneaky one that’s easy to overlook. No matter what industry you’re in, this competitor is always ready to lure away your potential customers. “Do Nothing.”...

What (And How) Your Customers Really Think About Your Brand’s Pricing

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Customers, Marketing, Positioning, Psychology, Sales, Strategy

< Back to The Campfire To attract and convert customers for your business, it’s important to understand how they think about the price of your offering. There are lots of factors around price that influence a customer’s decision to make a purchase. Some of those...

Feels Versus Features: Which Brand’s Phone Has the Best Messaging And Marketing?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Competition, Customers, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire At this point, we’ve been fully saturated with content about the latest batch of phones. We’ve seen the presentations, read the articles, watched the videos, and listened to the podcasts. The product features have been dissected and folks...

5 Steps That Will Get You From Business Idea to Launch (Step 5: Your Messaging)

by Clay Ostrom | Last Updated: Nov 26, 2018 | Entrepreneurship, Marketing, Messaging, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed to...

5 Steps That Will Get You From Business Idea to Launch (Step 4: Your Offering)

by Clay Ostrom | Last Updated: May 28, 2018 | Entrepreneurship, Marketing, Startups, Strategy

< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...