How Your Brand Can Benefit From Having A Sense Of Humor
< Back to The Campfire If you ask someone for their ideal qualities in a significant other or friend, a sense of humor is almost always near the top of the list. And there’s a good reason why humor gets a shoutout alongside key traits like honesty and empathy....
Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages
< Back to The Campfire When it comes to the key marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
Core Values And What Customers Think Of Shady Business Tactics
< Back to The Campfire “Are you honest, when no one’s looking?”-Smith & Jones, David BermanA brand’s core values don’t have to mean much.For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic...
Start Your Marketing Messages With 5 Senses Not 5 Facts
< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...
