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How to use differentiation to gain a competitive edge (and survive) in 2025

by Clay Ostrom | Last Updated: Jan 20, 2025 | Competition, Customer Research, Home Page Featured, Positioning, Strategy

< Back to The Campfire Differentiation has always been a cornerstone of brand and marketing. But the deeper we go into this new era of tech and AI the more your ability to differentiate becomes a true survival skill. With so many areas of work being enhanced,...

10 Point Checklist to Clearly Communicate Your Positioning

by Clay Ostrom | Last Updated: Nov 18, 2024 | Competition, Home Page Featured, Messaging, Positioning, Strategy, Website

< Back to The Campfire Creating truly differentiated positioning for your brand isn’t easy. It requires a deep understanding of your customers and competitive market, and then aligning that with the unique strengths of your products, services, and operations. If...

The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

by Clay Ostrom | Last Updated: Jan 14, 2023 | Brand Strategy, Customer Research, Data, Elements of Value, Home Page Featured, Jobs To Be Done, Positioning

< Back to The Campfire Implementing a strong brand strategy in a company creates growth on multiple timelines. Some growth gets realized over the long term. It comes as a result of the big picture clarity and alignment of the team, and embedding the values and...

How to use differentiation to gain a competitive edge (and survive) in 2025

10 Point Checklist to Clearly Communicate Your Positioning

The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions

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