Entrepreneurship Archives - Page 2 of 5

How To Check If The Window For Your Brand Is Open Or Closed

by Clay Ostrom | Last Updated: Jul 18, 2020 | Competition, Entrepreneurship, Positioning, Startups, Strategy

< Back to The Campfire How much does timing affect your chance of success in a market? What outside forces might impact the longevity of your business? A few weeks ago, I was on my morning commute to the gym. There was another car about 50 yards ahead of me and I...

Why Your Brand Could Fail If You Don’t Write Things Down

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Entrepreneurship, Experiments, Psychology, Writing

< Back to The Campfire When it comes to business decisions, relying on your memory could be fatal.I track my time at work with a tool called Harvest. It’s super simple to use. Every day I log how long I worked on different tasks for each of my projects. The data is...

One Phrase That Can Crush, Motivate, and Free Your Business

by Clay Ostrom | Last Updated: Apr 5, 2019 | Content Strategy, Entrepreneurship, Psychology, Startups

< Back to The Campfire If I told you that “nobody cares” about your business how would you react? What’s the feeling you get in your gut when you hear that?When we hear “nobody cares” we’re inclined to first interpret it as a reflection on ourselves:My idea is...

How To Use Your Positioning To Plant A Flag In Your Customer’s Brain

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Entrepreneurship, Marketing, Positioning, Psychology, Startups, Strategy

< Back to The Campfire Over the past several years, I’ve had the opportunity to provide mentorship to college students at USC through the school’s entrepreneurship program. As I work with these students on their first business ideas, there’s a question I ask in...

How to Make Your Product Better Than Doing Nothing

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Think Pieces, Customers, Entrepreneurship, Jobs To Be Done, Marketing, Startups

< Back to The Campfire With all the different flavors of competition your business is up against, there’s a sneaky one that’s easy to overlook. No matter what industry you’re in, this competitor is always ready to lure away your potential customers. “Do Nothing.”...

The Joy Of Learning How To Fire Yourself

by Clay Ostrom | Last Updated: Jun 13, 2019 | Culture, Entrepreneurship, Mentorship, Startups

< Back to The Campfire One of the biggest challenges of being an entrepreneur is maximizing the use of your time. As a founder you never get a nice, contained list of responsibilities to focus on. Instead you get one massive list titled: “Do everything to keep the...