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Feels Versus Features: Which Brand’s Phone Has the Best Messaging And Marketing?

Feels Versus Features: Which Brand’s Phone Has the Best Messaging And Marketing?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Competition, Customers, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire At this point, we’ve been fully saturated with content about the latest batch of phones. We’ve seen the presentations, read the articles, watched the videos, and listened to the podcasts. The product features have been dissected and folks...
How To Build A Strong Brand Strategy Bridge For Your Business

How To Build A Strong Brand Strategy Bridge For Your Business

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Competition, Customers, Entrepreneurship, Messaging, Positioning, Startups, Strategy

< Back to The Campfire Ask ten different business owners how they define the brand strategy for their business and you’ll likely get ten very different answers. Not just in terms of content, but in structure as well. The concept of “brand strategy” is so broad,...
What I Learned About Our Content By Publishing The Same Blog Article Twice

What I Learned About Our Content By Publishing The Same Blog Article Twice

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Entrepreneurship, Psychology, Strategy, Writing

< Back to The Campfire As someone whose writing is focused mainly around my work — in particular, topics like entrepreneurship, strategy, and psychology — I’m a little obsessed with learning which types of articles generate interest and why. It’s a mostly healthy...
Does Your Business Need a Website Redesign, Or a Brand Strategy Redesign?

Does Your Business Need a Website Redesign, Or a Brand Strategy Redesign?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Customers, Entrepreneurship, Strategy, Website

< Back to The Campfire When your business launched its website, you had high hopes for the swarms of customers it would bring in. There would be buzz, everyone would share it, your contact form would be aflame with activity. So, why isn’t that stuff happening?...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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