Customers Archives - Page 6 of 7

4 Questions That Will Strengthen Your Brand’s Iceberg

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Customers, Strategy

< Back to The Campfire There’s a popular metaphor in the strategy world of comparing your company’s brand to an iceberg. The idea is that your identity (name, logo, colors, and such) are like the visible “tip” of your brand. Lying below the surface are the strategy...

5 Easy Steps That Will Help You With Your First Customer Interviews

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customers, Marketing, Psychology, Startups, Strategy

< Back to The Campfire Whether you’re a startup or you’ve been around for years, talking to your customers is a critical practice. It provides a level of insight into your business that you can’t get through surveys and analytics alone. I recently worked on a...

Why A Quiz Can Give Unique Insights On How Your Customers Think

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Data, Marketing, Psychology, Startups, Strategy

< Back to The Campfire As business owners, we all make assumptions about how our customers think and feel. But when those assumptions are wrong, customers will struggle to see the value of our offering.To validate our assumptions, we do things like:Talk to...

How to Find The Painkiller in Your Vitamin Business

by Clay Ostrom | Last Updated: Apr 5, 2019 | Customers, Jobs To Be Done, Positioning, Psychology, Startups

< Back to The Campfire There’s a well known idea that you can classify any business into one of two camps: Vitamin or Painkiller. Vitamins provide long term benefits. They’re an investment that will help you make progress on larger goals. Unfortunately, the delay...

How to Make Your Product Better Than Doing Nothing

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Think Pieces, Customers, Entrepreneurship, Jobs To Be Done, Marketing, Startups

< Back to The Campfire With all the different flavors of competition your business is up against, there’s a sneaky one that’s easy to overlook. No matter what industry you’re in, this competitor is always ready to lure away your potential customers. “Do Nothing.”...

What (And How) Your Customers Really Think About Your Brand’s Pricing

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Customers, Marketing, Positioning, Psychology, Sales, Strategy

< Back to The Campfire To attract and convert customers for your business, it’s important to understand how they think about the price of your offering. There are lots of factors around price that influence a customer’s decision to make a purchase. Some of those...