How To Create Effective Key Marketing Messages With The 4 Forces That Drive Customer Decisions
< Back to The Campfire The purpose of your key marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve....
The Benefits Of Talking To Your Customers Like Real Human Beings
< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
5 Questions On Building A Brand With Entrepreneur Of The Year & Drift CEO David Cancel
< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...
Features Vs Benefits: How To Increase The Impact Of Your Marketing Messages
< Back to The Campfire When it comes to the key marketing messages for your brand, there’s one idea that we come back to more than any other. We write about it, we’ve done a research study about it, and we implement it with our clients. Don’t just describe the...
