Customers Archives - Page 3 of 7

How To Give Your Brand A Sharp Point Of View Like HEY (The Email App)

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Customers, Elements of Value, Jobs To Be Done, Positioning

< Back to The Campfire One of the most important, and most often missed, aspects of creating an effective, memorable brand is a sharp point of view. Your point of view tells your audience a compelling story about how you’re unique and why they should engage with...

Use 5 And-Then-Whats To Focus Your Marketing On Your Customers’ Highest Level Needs

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Customer Insights, Customer Research, Customers, Elements of Value, Jobs To Be Done, Marketing, Psychology

< Back to The Campfire This article was featured in the March 2021 issue of Foundr Magazine(click to view the piece) The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding...

Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Core Purpose, Core Values, COVID-19, Customers, Leadership, Marketing

< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...

Brand Vs. Marketing in 2021 – The Big Shift Around Your Relationship With Customers

by Clay Ostrom | Last Updated: May 23, 2021 | Brand Strategy, Customers, Data, Data-Driven Branding, Industry Trends, Marketing

< Back to The Campfire The words we search for on Google can provide an excellent peek into how we think about concepts. And when it comes to the growth and success of businesses, two words that get a lot of attention are “brand” and “marketing”. Which of these...

4 Research Insights On How To Tell Better Stories With Brand Imagery

by Clay Ostrom | Last Updated: Sep 10, 2023 | Brand Strategy, Brand Visual Identity, Customers, Data, Marketing, Psychology, UX

< Back to The Campfire When it comes to telling a compelling story about your brand, the images you use to express the unique value your company provides plays a critical role. Brand imagery provides visual cues to help your customers interpret the usefulness of...

What Is A Brand? The Brand Relationship Model Helps You Visualize It And Make It Stronger.

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Building Your Brand, Customers, Marketing, Positioning

< Back to The Campfire One of the hardest parts of working on your brand comes down to understanding a simple question: What is a brand? If you don’t have a clear way to think about your brand, it’s difficult to make meaningful progress building it and improving on...