Find Out What Your Target Customers Did Before They Found Your Brand
< Back to The Campfire If there’s one piece of information you can find out about your customers that would most improve your brand, marketing, as well as your actual product or service itself, it’s the answer to this question:“What did your customer do before they...
Why The Words “For Customers” Make Good Marketing Messages Great
< Back to The Campfire When it comes to key messages, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to think your messaging should answer one simple question. “What we do” If you can provide a clear answer...
