Brand Strategy Archives - Page 10 of 13

How To Transform A Hole Into A House With Brand Positioning

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Customers, Marketing, Positioning

< Back to The Campfire My family and I went to the beach recently. We have a 10-year-old son, and he invited one of his friends to come with us. It might sound odd, but a favorite beach activity for my son and I is to dig giant holes in the sand. He likes to jump...

Create a Unique Brand Using The Elements of Value

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Building Your Brand, Customers, Elements of Value, Strategy, Videos

< Back to The Campfire Full Transcription How well do you understand the different reasons why customers use your business? And how do you know where to invest more time and energy to improve loyalty and connect with more people? Today we’re going to talk...

5 Questions to Help You Create a Customer-Centered Brand

by Clay Ostrom | Last Updated: Dec 5, 2022 | Brand Strategy, Customer Insights, Customers, Strategy

< Back to The Campfire There are a lot of words and concepts that come to mind when we think about “Brand”. A promise Your reputation An experience A mental shortcut No matter how you choose to describe it though, these ideas all hinge on one common element: your...

Two Reasons Why Your Brand’s Core Purpose Should Focus On Being World-Class

by Clay Ostrom | Last Updated: Jul 20, 2020 | Big Picture Strategy, Brand Strategy, Core Purpose, Marketing, Strategy

< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...

Are Your Brand Colors Ready For An Upgrade?

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Brand Visual Identity, Strategy

< Back to The Campfire I chatted recently with a good friend and fellow brand strategist, and he brought up the color palette for my company, Map & Fire. In a very friendly tone he suggested I take a fresh look at the colors because they felt a little dated....

How To Create Clear, Consistent Content With Brand Archetypes

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Archetypes, Brand Strategy, Content Strategy, Content Strategy Insights, Psychology

< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...