How To Market Your Brand’s “Aha” Moment To Excite Customers
< Back to The Campfire I recently used a digital product that took me on the very important journey from “I-guess-I’ll-try-it” to “I-gotta-keep-using-this”. In business, we affectionately refer to the completion of that journey as the “aha” moment. In my case, the...
What I Learned About Our Content By Publishing The Same Blog Article Twice
< Back to The Campfire As someone whose writing is focused mainly around my work — in particular, topics like entrepreneurship, strategy, and psychology — I’m a little obsessed with learning which types of articles generate interest and why. It’s a mostly healthy...
Here’s Why You Can’t Read Your Brand’s Label From Inside The Bottle
< Back to The Campfire One of the best parts of my job as a brand strategy consultant is helping founders and marketing leaders get new perspective on the challenges and goals they’re tackling.Gathering information at the start of a brand strategy project is like...
Why Your Team Needs To Be Aligned With Your Brand’s Core Values
< Back to The Campfire In a Right Management survey of over 28,000 employees across 15 countries to measure what most drives employee engagement. Of 91 possible factors, the top 5 were: I am committed to my organization’s core values Our customers think highly of...
