What I Learned About Our Content By Publishing The Same Blog Article Twice
< Back to The Campfire As someone whose writing is focused mainly around my work — in particular, topics like entrepreneurship, strategy, and psychology — I’m a little obsessed with learning which types of articles generate interest and why. It’s a mostly healthy...
Here’s Why You Can’t Read Your Brand’s Label From Inside The Bottle
< Back to The Campfire One of the best parts of my job as a brand strategy consultant is helping founders and marketing leaders get new perspective on the challenges and goals they’re tackling.Gathering information at the start of a brand strategy project is like...
Why Your Team Needs To Be Aligned With Your Brand’s Core Values
< Back to The Campfire In a Right Management survey of over 28,000 employees across 15 countries to measure what most drives employee engagement. Of 91 possible factors, the top 5 were: I am committed to my organization’s core values Our customers think highly of...
Brand Strategy Lessons From a 7-Year-Old’s YouTube Channel
< Back to The Campfire Like many kids (and adults), my 7-year-old son loves video games. That love includes playing games himself as well as watching videos of others playing to learn new tricks and skills. The best YouTube gamers can do two things well: narrate...
