Psychology Archives - Page 3 of 5

Start Your Marketing Messages With 5 Senses Not 5 Facts

by Clay Ostrom | Last Updated: Aug 19, 2019 | Customers, Marketing, Messaging, Psychology

< Back to The Campfire When it comes to decision making, we love to think of ourselves as thoughtful, rational beings. And in marketing, we extend that same line of thought to our customers. We imagine them carefully assessing and analyzing our offering. Poring...

Business Advice On Stoicism Via Kawhi Leonard and Alex Honnold

by Clay Ostrom | Last Updated: Jun 17, 2019 | Entrepreneurship, Leadership, Psychology, Strategy

< Back to The Campfire It’s easy to compare the emotional turbulence of running a business with riding a roller coaster. The standard business lifecycle comes with tense uphill climbs, exciting turns, and sometimes heart-stopping descents. When you’re that invested...

7 Quick Ways To Get Unstuck From A Marketing Mental Block

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Think Pieces, Entrepreneurship, Psychology, Startups

< Back to The Campfire You’re at your desk. You’re deep into a problem. You’ve stared at it for hours. You’ve hacked away most of the obvious nonsense. You’ve got it down to the core.And now you’re stuck. You need to figure out:That right combination of words for...

How To Estimate The Length Of Your B2B Consulting Sales Cycle

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Leadership, Psychology, Sales

< Back to The Campfire In the world of programming, there are lots of rules to highlight how bad developers are at estimating the time it will take to finish a project.It’s so difficult to estimate time accurately, that the rules are even sarcastic about it.The...

How To Create Clear, Consistent Content With Brand Archetypes

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Archetypes, Brand Strategy, Content Strategy, Content Strategy Insights, Psychology

< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...

5 Easy Steps That Will Help You With Your First Customer Interviews

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customers, Marketing, Psychology, Startups, Strategy

< Back to The Campfire Whether you’re a startup or you’ve been around for years, talking to your customers is a critical practice. It provides a level of insight into your business that you can’t get through surveys and analytics alone. I recently worked on a...