Marketing Archives - Page 7 of 10

How To Transform A Hole Into A House With Brand Positioning

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Customers, Marketing, Positioning

< Back to The Campfire My family and I went to the beach recently. We have a 10-year-old son, and he invited one of his friends to come with us. It might sound odd, but a favorite beach activity for my son and I is to dig giant holes in the sand. He likes to jump...

Two Reasons Why Your Brand’s Core Purpose Should Focus On Being World-Class

by Clay Ostrom | Last Updated: Jul 20, 2020 | Big Picture Strategy, Brand Strategy, Core Purpose, Marketing, Strategy

< Back to The Campfire The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy high level of potential. At the same time, it’s such a high goal that it can almost feel arrogant or even...

What Can the Anki Vector Robot Do For You? | 10X Marketing Teardown

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Teardowns, Elements of Value, Marketing, Teardown, Videos

< Back to The Campfire Full Transcription This little guy is looking to become the first robot that you have in your house. He’s cute. He’s pretty fun. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and...

5 Easy Steps That Will Help You With Your First Customer Interviews

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customers, Marketing, Psychology, Startups, Strategy

< Back to The Campfire Whether you’re a startup or you’ve been around for years, talking to your customers is a critical practice. It provides a level of insight into your business that you can’t get through surveys and analytics alone. I recently worked on a...

Is Camping Ready For Disruption? A 10X Teardown of Tentrr

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Teardowns, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy, Teardown

< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...

Why A Quiz Can Give Unique Insights On How Your Customers Think

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Data, Marketing, Psychology, Startups, Strategy

< Back to The Campfire As business owners, we all make assumptions about how our customers think and feel. But when those assumptions are wrong, customers will struggle to see the value of our offering.To validate our assumptions, we do things like:Talk to...