Leadership Archives - Map and Fire

The Value Of Map & Fire’s Core Purpose And Mission After 5+ Years

by Clay Ostrom | Last Updated: Feb 7, 2021 | Core Purpose, Core Values, Culture, Entrepreneurship, Leadership

< Back to The Campfire The spring of 2020 marked the 5 year anniversary of Map & Fire. It felt like a big accomplishment given that only about 50% of small businesses reach that milestone. At the time I planned to write about the alignment between our brand’s...

Analysis And Examples Of All Fortune 100 Companies’ Brand Messaging For COVID-19

by Clay Ostrom | Last Updated: Aug 3, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership

< Back to The Campfire Over a month has passed since the United States went into lockdown as a result of COVID-19. The impact it’s had on our personal and professional lives has been massive. And it’s forced every business to face some big questions on how they’ll...

Video Calls Are Giving People (And Brands) A Crash Course In The Value Of Authenticity

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Core Purpose, Core Values, COVID-19, Customers, Leadership, Marketing

< Back to The Campfire This past month of communicating over video has given everyone a crash course in authenticity. At a time when we’ve never been farther apart physically, video calls have managed to bring us closer together. The days of seeking the perfect...

We Analyzed Emails From 97 Brands In Response To COVID-19. This Is What We Learned.

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership, Marketing

< Back to The Campfire The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat. This battle has tested, and will continue to test, our ability to work as a...

Actionable Strategies: 8 Ways To Implement Your Brand

by Clay Ostrom | Last Updated: Jun 20, 2021 | Brand Strategy, Core Values, Culture, Implementing Your Brand, Leadership

< Back to The Campfire Your brand is the thread that ties your entire business together. It starts with your high level vision and values, extends into your positioning and offering, and gets expressed in your messaging and visuals.And for that brand to be...

5 Questions On Building A Brand With Entrepreneur Of The Year & Drift CEO David Cancel

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales

< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...