by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Culture, Implementing Your Brand, Leadership
< Back to The Campfire There are lots of reasons why remote work continues to spike in popularity. It increases access to talent. It decreases the need for expensive office space. And the evolution of technology makes it way easier to collaborate even when folks...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Big Picture Strategy, Brand Strategy, Core Purpose, Leadership, Strategy
< Back to The Campfire Developing strategic statements and summaries for the direction of your brand is an essential process for every business. It provides tools to align your team, build trust with your customers, and articulate your brand’s direction in a...
by Clay Ostrom | Last Updated: Jun 17, 2019 | Entrepreneurship, Leadership, Psychology, Strategy
< Back to The Campfire It’s easy to compare the emotional turbulence of running a business with riding a roller coaster. The standard business lifecycle comes with tense uphill climbs, exciting turns, and sometimes heart-stopping descents. When you’re that invested...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Brand Strategy, Leadership, Positioning, Strategy
< Back to The Campfire Infographic Click here to download a PDF of the infographic Infographic Data Source – The Predictive Index’s study on CEOs. See the full study here and here. Infographic Content Overview Leading a company is incredibly complex. From the...
by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Brand Think Pieces, Leadership, Positioning, Strategy
< Back to The Campfire For your brand to establish a unique position and rise above the noise, your strategy needs to embrace trade-offs. Trade-offs mean that you’ve crafted a position that targets a specific type of customer and serves them in a specific way. And...
by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Culture, Leadership
< Back to The Campfire My family recently celebrated my Dad’s birthday for the third time since he passed away. While it’s a day that tugs at my heart, it also prompted some fun exchanges around things like his favorite songs and movies. I have clear memories of...
