How to Make Your Product Better Than Doing Nothing
< Back to The Campfire With all the different flavors of competition your business is up against, there’s a sneaky one that’s easy to overlook. No matter what industry you’re in, this competitor is always ready to lure away your potential customers. “Do Nothing.”...
5 Steps That Will Get You From Business Idea to Launch (Step 2: Customer Jobs)
< Back to The Campfire This series follows a real life startup to show how you can craft the strategy and messaging you need to launch your business idea and validate it with customers. Quick Recap and Context If you’re just jumping in, this series is designed...
Messaging And Marketing Teardown: Sudden Coffee (Premium Instant Coffee)
< Back to The Campfire I discovered Sudden Coffee on a recent episode of the podcast, The Pitch. The Pitch podcast is a lot like Shark Tank where entrepreneurs pitch their businesses to VCs in search of investment. In this episode, the founders of Sudden...
