Map and Fire
  • Services
    • Customer & Market Research
    • Brand Strategy
    • Copy, Design, Naming
  • Work
  • Content Hub
  • About
  • Contact
Select Page
5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

5 Elements Your Website Homepage Needs For Customers To Trust Your Brand

by Clay Ostrom | Last Updated: Feb 4, 2023 | Content Strategy Insights, Customers, Messaging, Psychology, Website

< Back to The Campfire A new customer arrives on your website’s homepage for the first time…and the clock is ticking. The customer is willing to give your business a few precious seconds of attention.  Within this tiny window, you need to communicate the...
Two Key Ideas That Will Make Your Marketing Ads More Effective

Two Key Ideas That Will Make Your Marketing Ads More Effective

by Clay Ostrom | Last Updated: Feb 4, 2023 | Content Strategy Insights, Marketing, Positioning, Sales

< Back to The Campfire The barrier to entry for putting up digital ads now is almost nonexistent. You can throw together an ad on any social network or search engine in minutes. This is a huge shift for lots of businesses. It opens up a marketing channel they...
How To Create Clear, Consistent Content With Brand Archetypes

How To Create Clear, Consistent Content With Brand Archetypes

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Archetypes, Brand Strategy, Content Strategy, Content Strategy Insights, Psychology

< Back to The Campfire One of the hardest parts of creating content for a business is developing a consistent style. Consistency in this case means two things: Ensuring the actual content is consistent from piece to piece, and channel to channel. Embodying a style...

Field Guide Navigation

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

About

Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

Clutch Top Branding Agency Award
Top Branding and Customer Research Agency in Los Angeles and California

Branding Services

  • Customer & Market Research
  • Brand Strategy
  • Copy, Design, Naming

Brand Resources

  • Brand Strategy Field Guide
  • Campfire Blog
  • Brand Strategy Case Studies

Follow Us

Get access to bite-sized brand and marketing strategy content right on your phone.

Follow our Instagram:

Copyright 2015 - 2019, Map & Fire | Handcrafted in Los Angeles

Free Branding and Marketing Workbook

Get a 10 page workbook on Purpose, Vision, and Values. Plus resources for Archetypes, Tone, Messaging, and more.

Check your email to confirm your address and receive your workbook!

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies.