Competition Archives - Page 3 of 3

What (And How) Your Customers Really Think About Your Brand’s Pricing

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Competition, Customers, Marketing, Positioning, Psychology, Sales, Strategy

< Back to The Campfire To attract and convert customers for your business, it’s important to understand how they think about the price of your offering. There are lots of factors around price that influence a customer’s decision to make a purchase. Some of those...

Feels Versus Features: Which Brand’s Phone Has the Best Messaging And Marketing?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Competition, Customers, Marketing, Messaging, Psychology, Strategy

< Back to The Campfire At this point, we’ve been fully saturated with content about the latest batch of phones. We’ve seen the presentations, read the articles, watched the videos, and listened to the podcasts. The product features have been dissected and folks...

How To Build A Strong Brand Strategy Bridge For Your Business

by Clay Ostrom | Last Updated: May 14, 2023 | Brand Strategy, Competition, Customers, Entrepreneurship, Messaging, Positioning, Startups, Strategy

< Back to The Campfire Ask ten different business owners how they define the brand strategy for their business and you’ll likely get ten very different answers. Not just in terms of content, but in structure as well. The concept of “brand strategy” is so broad,...

What (And How) Your Customers Really Think About Your Brand’s Pricing

Feels Versus Features: Which Brand’s Phone Has the Best Messaging And Marketing?

How To Build A Strong Brand Strategy Bridge For Your Business

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