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The Benefits Of Talking To Your Customers Like Real Human Beings

The Benefits Of Talking To Your Customers Like Real Human Beings

by Clay Ostrom | Last Updated: Aug 7, 2022 | Brand Strategy, Customers, Marketing, Messaging, Sales, Tone Of Voice Insights

< Back to The Campfire There’s a strange condition that affects people the second they slip on their marketing hat. Their words become complex. They spit out sentences in odd, stilted fragments. Original thoughts get replaced with clichés, and ideas are drained of...
5 Questions On Building A Brand With Entrepreneur Of The Year & Drift CEO David Cancel

5 Questions On Building A Brand With Entrepreneur Of The Year & Drift CEO David Cancel

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Leadership, Brand Strategy, Customers, Entrepreneurship, Leadership, Marketing, Sales

< Back to The Campfire Any time you see a company that’s had a lot of success in a relatively short amount of time there’s a natural curiosity to understand how they did it. What can we learn from their path? And how do their experiences align, or not, with our own...
The Secret To Elevating Your Brand’s Creative? Constraints.

The Secret To Elevating Your Brand’s Creative? Constraints.

by Clay Ostrom | Last Updated: Jan 31, 2021 | Brand Strategy, Building Your Brand, Messaging, Visual Identity

< Back to The Campfire Creativity centers around the use of our imagination. It’s associated with freedom of thought and expression. At times creativity feels like it comes from a magical, almost undefinable space inside of us. The challenge comes when you need to...
Why Brand Strategy Is Critical For Aligning Remote Teams

Why Brand Strategy Is Critical For Aligning Remote Teams

by Clay Ostrom | Last Updated: May 6, 2024 | Brand Strategy, Culture, Implementing Your Brand, Leadership

< Back to The Campfire There are lots of reasons why remote work continues to spike in popularity. It increases access to talent. It decreases the need for expensive office space. And the evolution of technology makes it way easier to collaborate even when folks...
How Your Brand Can Benefit From Having A Sense Of Humor

How Your Brand Can Benefit From Having A Sense Of Humor

by Clay Ostrom | Last Updated: Feb 3, 2023 | Brand Strategy, Marketing, Psychology, Tone Of Voice Insights

< Back to The Campfire If you ask someone for their ideal qualities in a significant other or friend, a sense of humor is almost always near the top of the list. And there’s a good reason why humor gets a shoutout alongside key traits like honesty and empathy....
Core Values And What Customers Think Of Shady Business Tactics

Core Values And What Customers Think Of Shady Business Tactics

by Clay Ostrom | Last Updated: Jul 16, 2022 | Brand Strategy, Core Values, Culture, Marketing

< Back to The Campfire “Are you honest, when no one’s looking?”-Smith & Jones, David BermanA brand’s core values don’t have to mean much.For some companies values are a loose set of ideas in the minds of the founders. For others, values are just some generic...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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