How To Market Your Brand’s “Aha” Moment To Excite Customers
< Back to The Campfire I recently used a digital product that took me on the very important journey from “I-guess-I’ll-try-it” to “I-gotta-keep-using-this”. In business, we affectionately refer to the completion of that journey as the “aha” moment. In my case, the...
Brand Strategy Lessons From a 7-Year-Old’s YouTube Channel
< Back to The Campfire Like many kids (and adults), my 7-year-old son loves video games. That love includes playing games himself as well as watching videos of others playing to learn new tricks and skills. The best YouTube gamers can do two things well: narrate...
How Cognitive Biases Affect Your Ability To Build A Strong Brand
< Back to The Campfire Our brains are frighteningly good at deceiving us. Luckily, in our day-to-day lives we’re allowed to make dumb decisions every once in awhile. But in your work, especially if you run a business, the bad decisions that result from your brain’s...
