Clay Ostrom, Author at Map and Fire

5 Easy Steps That Will Help You With Your First Customer Interviews

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customers, Marketing, Psychology, Startups, Strategy

< Back to The Campfire Whether you’re a startup or you’ve been around for years, talking to your customers is a critical practice. It provides a level of insight into your business that you can’t get through surveys and analytics alone. I recently worked on a...

Is Camping Ready For Disruption? A 10X Teardown of Tentrr

by Clay Ostrom | Last Updated: Feb 2, 2023 | Brand Teardowns, Elements of Value, Jobs To Be Done, Marketing, Psychology, Startups, Strategy, Teardown

< Back to The Campfire The 10X Rule for innovation sets a bar that’s simple to understand but very difficult to achieve. The rule roughly states that in order for customers to switch from a current behavior, they need a new option that’s 10X better. The value of...

Why A Quiz Can Give Unique Insights On How Your Customers Think

by Clay Ostrom | Last Updated: Jul 18, 2020 | Customers, Data, Marketing, Psychology, Startups, Strategy

< Back to The Campfire As business owners, we all make assumptions about how our customers think and feel. But when those assumptions are wrong, customers will struggle to see the value of our offering.To validate our assumptions, we do things like:Talk to...

How to Find The Painkiller in Your Vitamin Business

by Clay Ostrom | Last Updated: Apr 5, 2019 | Customers, Jobs To Be Done, Positioning, Psychology, Startups

< Back to The Campfire There’s a well known idea that you can classify any business into one of two camps: Vitamin or Painkiller. Vitamins provide long term benefits. They’re an investment that will help you make progress on larger goals. Unfortunately, the delay...

How To Check If The Window For Your Brand Is Open Or Closed

by Clay Ostrom | Last Updated: Jul 18, 2020 | Competition, Entrepreneurship, Positioning, Startups, Strategy

< Back to The Campfire How much does timing affect your chance of success in a market? What outside forces might impact the longevity of your business? A few weeks ago, I was on my morning commute to the gym. There was another car about 50 yards ahead of me and I...

5 Easy Steps That Will Help You With Your First Customer Interviews

Is Camping Ready For Disruption? A 10X Teardown of Tentrr

Why A Quiz Can Give Unique Insights On How Your Customers Think

How to Find The Painkiller in Your Vitamin Business

How To Check If The Window For Your Brand Is Open Or Closed

Field Guide Navigation