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Branding Research: How To Do It And What Business Leaders Believe About Using It
< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece) When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...![How To Start Your Demand Generation Marketing Using Brand Positioning](https://mapandfire.com/wp-content/uploads/2022/05/demand-generation-positioning-masthead.jpg)
How To Start Your Demand Generation Marketing Using Brand Positioning
< Back to The Campfire This article was featured in the November 2022 issue of Foundr Magazine(click to view the piece) In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy....![Why Small Brand Changes Can Create Angry Customers (See, Wordle)](https://mapandfire.com/wp-content/uploads/2022/02/wordle-harder-brand-masthead.jpg)
Why Small Brand Changes Can Create Angry Customers (See, Wordle)
< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...![5 Ways To Improve Your Brand Communication Based On Data From 4,598 Companies](https://mapandfire.com/wp-content/uploads/2022/01/brand-data-insights-masthead.jpg)